Meditation makes things better

Part of a bigger brief for the Snapchat discover channel 'Brother', we created a bunch of mini ads for Headspace to convince the average 18-25 year old dude to meditate. Each ad was centered around themes such as stress, waking up and sex followed by a short visual meditation on each theme. 

Each ad opens with a piece of found footage followed by a comparison piece of Headspace footage. The idea is that we often blow things out of proportion in our mind and that meditation can help put these feelings into perspective.


Project continues here

My role: Concept & Art direction
Set design & photography: Sing-Sing
Sound design: Malfred Sound
Animation: Iain Acton
Copywriter: William Fowler
Producer: Maggie Tran