Meditation makes things better

Part of a bigger brief for the Snapchat discover channel 'Brother', I created a bunch of mini ads for Headspace to convince the average 18-25 year old dude to meditate. Each ad was centered around themes such as stress, waking up and sex followed by a short visual meditation on each theme. 

Each ad opens with a piece of found footage followed by a comparison piece of Headspace footage. The idea is that we often blow things out of proportion in our mind and that meditation can help put these feelings into perspective.

 
 
 
 
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Project continues here

My role: Concept, design & direction
Set design & photography: Sing-Sing
Copywriter: William Fowler
Producer: Maggie Tran
Animation: Iain Acton