Meditation makes things better

Part of a bigger brief for the Snapchat discover channel 'Brother', I created a bunch of mini ads for Headspace to convince the average 18-25 year old dude to meditate. Each ad was centered around themes such as stress, waking up and sex followed by a short visual meditation on each theme. 

Each ad opens with a piece of found footage followed by a comparison piece of Headspace footage. The idea is that we often blow things out of proportion in our mind and that meditation can help put these feelings into perspective.