Learn how to make chocolate taste more chocolatey with this weird and wonderful stop motion video and the wise words of a former buddhist monk. Created as part of the 2016 gifting campaign for Headspace we wanted to teach people how to enjoy their chocolate more mindfully over the holidays. A more surreal art direction goes hand in hand with the ethos that mindfulness can make your life a richer and fuller experience. Some near miss melty moments on set as we filmed using real hand crafted chocolate throughout. Enjoy!
The chocolate that will teach you to meditate
Part of the campaign was to include a physical product with the gifted Headspace subscription. We partnered with chocolate brand Askinose to create a limited run of 1000 special edition Headspace chocolate bars. These bars were specially packed with access the mindful chocolate video and a bunch of other fun things that will teach your loved one how to enjoy their chocolate mindfully.