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Learn how to make chocolate taste more chocolatey with this weird and wonderful stop motion video and the wise words of a former buddhist monk. Created as part of the 2016 gifting campaign for Headspace we wanted to teach people how to enjoy their chocolate more mindfully over the holidays. A more surreal art direction goes hand in hand with the ethos that mindfulness can make your life a richer and fuller experience. Some near miss melty moments on set as we filmed using real hand crafted chocolate throughout. Enjoy!

 

 
 
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The chocolate that will teach you to meditate

Part of the campaign was to include a physical product with the gifted Headspace subscription. We partnered with chocolate brand Askinose to create a limited run of 1000 special edition Headspace chocolate bars. These bars were specially packed with access the mindful chocolate video and a bunch of other fun things that will teach your loved one how to enjoy their chocolate mindfully.

 
 
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My role: Concept, design & direction
Copywriter: Nathan Morman
Photography & Sets: Sing-Sing